Diwali Sale 2016, smartphone deals on Amazon, Flipkart and Snapdeal

Diwali Sale is back on popular e-commerce platform and its raining deals on smartphones, laptops and other electronic devices. Amazon, Flipkart and Snapdeal – the top three ecommerce platforms are offering exciting deals with cashback and exchange offers. Amazon is also giving early access to select deals for its Prime customers, who also get one day delivery for free with Prime shipping.

Amazon and Flipkart are giving away biggest discount on their platform exclusive products. Amazon, which has been offering Moto G4 and Moto G4 Plus at an attractive discount since Dussehra, is continuing with the offer along with some new smartphones launched very recently. Flipkart, on the other hand, is offering exchange discount on Apple iPhone 7 and iPhone 7 Plus along with bank offers. Snapdeal is trying to woo consumers towards other electronic peripherals this Diwali.

Here is a look at top deals across all the three major ecommerce platforms:

Smartphones:

1. Moto G4 Plus:

Amazon is offering Rs 2,000 discount on Moto G4, which was launched at a starting price of Rs 12,499 in India. This is the third such discount on Moto G4 since the launch. Moto G4 is the latest from Motorola to counter the growing poipularity of devices like Xiaomi’s Redmi Note 3 and Coolpad’s Note series. Moto G4 features a tweaked design with textured back for superior grip and a 5.5-inch full HD display. Moto G4 is powered by Qualcomm Snapdragon 617 processor and can be purchased in two variants – 2GB RAM, 16GB storage and 3GB RAM, 32GB storage. The smartphone is backed by a 3,000mAh battery with support for Motorola’s turbo charging feature. Moto G4 features 13MP primary camera with dual LED flash and a 5MP front facing camera.

Moto G4 lacks fingerprint scanner but makes up for it with a near stock Android 6.0 Marshmallow operating system. Motorola has also started Android 7.0 Nougat update for G4 and G4 Plus, which means you will have latest Android OS even before some of the flagship smartphones.

2. Nubia Z11 mini:

Nubia is making a comeback in the Indian smartphone space with its Z11 mini smartphone. Nubia, a sub-brand of ZTE, is trying to pitch Z11 mini as an ideal smartphone. In our review, we were highly impressed by the capabilities of Z11 mini camera.

Nubia Z11 mini is a compact smartphone with 5-inch Full HD display and Gorilla Glass 3 protection. The smartphone is powered by Qualcomm Snapdragon 617 processor with 3GB RAM and 32GB storage onboard. The Nubia Z11 mini’s USP is its 16MP Sony-made CMOS IMX298 image sensor, which lets you controls photo parameters like DSLR.

In our review, we noticed the camera allows to “shoot in macro and wide angle which even top-end phones struggle with now.” The smartphone is backed by a 2,800mAh battery and offers premium build with rear facing fingerprint sensor.

3. Apple iPhone 7 and iPhone 7 Plus:

Diwali is also one of the best time to get yourself a flagship smartphone. Flipkart is offering exchange discount of up to Rs 23,500 on iPhone 7 and iPhone 7 Plus. There is also a flat Rs 7,000 cashback on Citibank credit cards.

Apple iPhone 7 and iPhone 7 Plus start at Rs 60,000 and go all the way up to Rs 92,000, which is inline with last year’s pricing. Apple has not renewed the design of iPhone lineup this time but there is huge improvements in the departments like camera, performance and display. Apple iPhone 7 and iPhone 7 Plus feature same 4.7-inch and 5.5-inch displays but with up to 25 per cent more brightness and support wide colour gamut.

The latest iPhones are powered by Apple’s A10 Fusion chipset clocked at 2.23GHz, which beats most mobile benchmarks in terms of numbers. The new iPhones are faster and are also capable of processing 4K videos on the go. With iPhone 7, Apple has made OIS standard and introduces six-element f/1.8 aperture lens. The iPhone 7 Plus gets an additional 12MP f/2.8 sensor equivalent to 56mm for shooting telephoto images. The bigger iPhone 7 also offers an option to shoot portrait with shallow depth of field.

4. Samsung Galaxy On8:

The Galaxy On8 is the latest in company’s On series of online exlusive smartphones. Samsung Galaxy On8 is available exclusively on Flipkart at Rs 15,900 with exchange discount up to Rs 13,000 and option for no cost EMI.

Samsung Galaxy On8 features a 5.5-inch Full HD display and is powered Samsung’s Exynos 7580 processor coupled with 3GB RAM and 16GB expandable storage. The smartphone features a 13MP rear camera and 5MP front camera. 

Flipkart is also offering a 32GB microSD card free with the smartphone.

5. Le 1s Eco:

LeEco’s Le 1s Eco, the Chinese smartphone maker’s ecosystem friendly device is now available on Flipkart at Rs 8,999. The smartphone was launched in India at Rs 9,999 with features like free access to live TV and access to on-demand content.

Le 1s Eco features a 5.5-inch Full HD display, 3GB RAM, octa-core MediaTek processor and 32GB storage. The smartphone runs Android 6.0 Marshmallow with EUI on top of it. 

6. Xiaomi Redmi Note 3:

Xiaomi has made a strong comeback in India’s smartphone market with Redmi Note 3. The Xiaomi Redmi Note 3 is the best selling smartphone yet for the Chinese company. Xiaomi Redmi Note 3 with 32GB storage is now available on Snapdeal at Rs 11,999.

Xiaomi Redmi Note 3 features a 5.5-inch full HD display and is powered by Qualcomm’s Snapdragon 650 processor. The smartphone comes with 3GB RAM and 32GB storage. The highlight here is the huge 4,050mAh battery packed in a 8.65mm thick chassy.

Flipkart Aims 30% More Reach With Big Billion Days 2016

The biggest online shopping festival is launching as Amazon, Flipkart, Snapdeal and other key online marketplaces are upping the ante for their annual sale events. One of the major events is Flipkart’s ‘The Big Billion Days’ (BBD) that launches on 2nd October and concludes on 6th October.

As a concept, Big Billion Day was launched in 2014 as a one day sale initiative across categories. But over time, it has moved to a 5-day long full-fledged sale event with different categories opening on different days.

As opposed to The Big Billion Days 2015, which was an ‘App only’ sale, this year the sale is being extended across all platforms - App, website and m-site. To re-establish its connect this year with the users, Flipkart has announced the rollout of an integrated campaign that is one of the largest marketing initiatives being undertaken by the company this year.

Flipkart, which is aiming to grow its customer base as it launches its largest marketing campaign this year, recently said that it crossed 100-million registered users. “We aim to get 30% more reach this year with our campaign for Big Billion Days and will spend more than 20% of our budgets on digital channels to do this,” said Samardeep Subandh, Chief Marketing Officer at Flipkart.

As part of the marketing exercise, Flipkart has rolled out a series of videos that will attempt to inform the consumers that it is not just another sale event but the ‘Sale Event’ of the year. The key message that is derived from the campaign sums up the entire event - “ITNE mein ITNAAAA milega”. It communicates that no matter what one’s budget is, BBD increases its value with the unbeatable offers it has across categories. So staying within budget, one can upgrade or buy more and not let the budget dictate one’s shopping aspirations.

Conceptualized and executed by Lowe Lintas Bangalore, the brief shared to the agency was to land the fact that BBD is not just another sale event but rather it is the ‘Sale Event’ in India. To cut across the clutter and differentiate itself, Flipkart opted to use kids and show them in witty yet real situations.

Highlighting the creative thought-process behind the campaign, Arun Iyer, Chief Creative Officer, Lowe Lintas said, “Like most important events, The Big Billion Days have come to be an important event in the Indian context. These are the days when consumers unleash their inhibitions and go on a shopping spree with much gusto. The campaign thought ‘ITNE mein ITNAAAA milega’ is a colloquial expression that captures how Indians like it when they receive something extra by paying a small sum. This thought has been captured well by the kids that act as orchestrators of the message. It was an exciting campaign to work on, and we hope consumers like it as much.”